Loom popularized async video messaging, but its cloud-only model means your recordings live on Loom's servers, pricing has climbed steadily, and the free plan now limits video length and storage. Screenify Studio records locally on your Mac, gives you a full editor with AI auto-zoom and captions, and lets you share when you choose — not because you have to.
Cloud-only recording — every video uploads to Loom's servers, no local copy by default
Free plan caps at 5-minute videos and 25 videos total, pushing users to paid plans quickly
Business plan jumped to $15/user/month — expensive for small teams
Limited editing — no auto-zoom, no cursor effects, no silence removal
No system audio capture on Mac without workarounds
Dependent on internet connection to record and view
| Feature | Screenify Studio | Loom |
|---|---|---|
| Recording location | Local on your Mac — files are yours | Cloud-only — uploaded to Loom's servers |
| Free plan | Unlimited recordings, no watermark | 25 videos max, 5-minute limit per video |
| Pricing | Free + paid plans from $9/mo | Free limited, Business at $15/user/month |
| Auto-zoom on clicks | Built-in, real-time during recording | Not available |
| AI captions | On-device, 50+ languages, no upload | Cloud-based transcription |
| System audio on Mac | One-click setup, automatic driver | Requires third-party audio routing |
| Video editor | Trim, zoom keyframes, captions, silence removal | Basic trim and stitch only |
| Background removal | AI-powered, real-time, on-device | Virtual backgrounds (limited) |
| Export formats | MP4, GIF, Metal GPU-accelerated | MP4 download from cloud |
| Offline recording | Full functionality offline | Requires internet connection |
Loom uploads every recording to their cloud immediately. Screenify records to your Mac's SSD — you decide if and when to share. This matters for privacy-sensitive content, air-gapped environments, and anyone tired of waiting for uploads.
Screenify's auto-zoom, cursor highlight, and silence detection happen during or right after recording. With Loom, what you record is what you get — no zoom effects, no intelligent editing, no post-processing beyond basic trims.
Loom charges per user per month, which adds up fast for teams. Screenify's pricing doesn't penalize team growth the same way — and the free plan has no video count limit.
Teams tired of per-seat pricing that scales with headcount. Privacy-conscious users who don't want every recording on a third-party cloud. Anyone who needs auto-zoom, cursor effects, or AI captions — features Loom simply doesn't offer.
Teams fully embedded in Loom's workspace ecosystem with existing video libraries. Organizations that need Loom's built-in viewer analytics and CRM integrations. Users who prefer zero local storage overhead.
AI auto-zoom on clicks, instant captions in 50+ languages, cursor highlighting, and studio-grade export. Free plan, no watermark.
Try Screenify Free